MY PATAGONIA | Branding

My Patagonia is a brand that was born in the middle of the pandemic.

An Argentine couple who live in the Netherlands and looked for a return to a difficult period to start a gastronomic entrepreneurship.

They bring to Holland, the most typical flavors of Argentina such as dulce de leche.

I developed the logo taking into account their origin, the essence of the place where they come from, the shapes, what their food represents in a totally different culturally country.

Patagonia is famous worldwide for its landscapes, and some of this is represented in the logo that gave shape to My Patagonia.